Silk Rebranding

This rebranding was done with the goal of making the existing values of the Silk brand more apparent in their design. Silks brand messaging emphasizes “the power of plants, for the people”. This is reflected by the center triangle using red as it is a bold color that is representative of strength. They also have proud pillars of sustainability which include their pledge to the environment, conservation of water, and the bees. These pillars are embodied by the surrounding triangles in the logo, and the colors of green, blue, and yellow respectively.

Brand Archetype:

CREATOR, The brand embodies

innovation, vision, and

craftsmanship, significantly

impacting the world through

products they bring to market.